Art Direction / Life Style / Fashion Photoshoots

Tracy Powell is the visionary force behind the visual identity of all photography-related projects. She leads the creative direction, ensuring every image aligns with and enhances the brand’s evolving aesthetic.

Key Responsibilities:
•Provide on-set art direction during photo shoots
•Develop detailed photo briefs to guide production
•Manage budgets for both research and original photography
•Pitch, plan, and produce high-quality, visually compelling photo shoots
•Hire innovative photographers to infuse new perspectives into the brand
•Organize and lead model casting tailored to project needs
•Serve as Creative Director, overseeing all aspects of photo shoot execution