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Tracy Powell is a visionary creative leader known for shaping the visual direction and branding of high-profile city guides. He spearheaded the redesign concepts for the Official Visitors Guides of Newport Beach, Laguna Beach, and Irvine, establishing creative guidelines and overseeing all aspects of visual execution — from photography and model direction to print collateral and web presence. His work also extends to annual event programs, including Paseo Fashion Week, as well as the 90 Days in Palm Springs El Paseo Catalog.